WebGL Rendering
A browser-rendered visual layer creates depth beyond a static landing page.
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AR Experience
AR by Rodent
An interactive web presentation for an augmented-reality concept.
- Rodent role
- Interactive Product Engineering
- Project type
- Rodent Demonstration
- Scope
- Interactive AR showcase and product landing experience.
The context
Why this system exists.
AR by Rodent is an interactive web presentation and laboratory demonstration. It explores how motion, WebGL and responsive interaction can communicate an immersive product concept without claiming a native AR hardware deployment.
The problem
The operational or engineering gap.
The project needed a web-based way to introduce and demonstrate an augmented-reality concept.
Key requirements
What the system needed to make possible.
- ✓ Interactive web presentation
- ✓ WebGL visual surface
- ✓ Input-responsive motion
- ✓ Mobile and desktop layouts
- ✓ Accessible calls to action
- ✓ Performance-conscious asset delivery
What Rodent built
A system, not a framework demonstration.
Rodent built an interactive product site using a Next.js interface, WebGL visuals, and motion that responds to user input.
Capabilities delivered
The working parts of the product.
Motion Orchestration
Sequenced transitions respond to page state and user interaction.
Responsive Interaction
The experience adapts its composition for mobile and desktop use.
Experience Shell
Navigation and content remain understandable around the immersive surface.
Accessible Actions
Important links remain explicit elements rather than being hidden inside the visual effect.
Visual Presentation
Media, typography and interaction work as one product narrative.
System architecture
Responsibilities separated into understandable layers.
- 01Next.js UI shell
- 02WebGL render surface
- 03Motion orchestration
- 04CTA analytics hooks
Data / process flow
How information moves through the system.
- 01User Session → Experience Shell
- 02Interaction Events → Animation Layer
- 03Media Assets → Render Pipeline
- 04CTA Actions → Source Destination
Engineering decisions
Choices explained in operational terms.
Layered Rendering
The WebGL surface is treated as one layer within a conventional, navigable application shell.
Controlled Motion
Animation sequences are coordinated to avoid competing effects and unnecessary work.
Semantic Interaction
Calls to action remain recognisable controls even when the surrounding presentation is experimental.
Engineering challenges
Constraints addressed without inflated claims.
Motion without losing usability
Animation is sequenced around the content rather than replacing navigation or calls to action.
Different device capabilities
Responsive composition and controlled effects support a wider range of screens and input methods.
Technology in context
Tools selected to support the system.
Technology supports the product’s interfaces, data and release path. It is part of the engineering explanation, not the outcome itself.
Outcome
A demonstrable result, without invented metrics.
The public site lets visitors explore the visual concept and follow its calls to action on mobile or desktop.
Delivered a public interactive product surface that combines an application shell, browser-rendered visuals and explicit calls to action.Related services
Capabilities behind this project.
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