← BackAR Experience
AR by Rodent
Interactive Product Engineering
livePreview generated 4/20/26, 12:00:00 AM
Scope
Interactive AR showcase and product landing experience.
Timeline
Rapid delivery with design-led iterations.
Primary KPI
Higher session engagement on interactive surfaces.
01
Problem
The product needed a performant immersive presentation layer that remained accessible.
01b
Solution
Next.js shell with a WebGL render surface and Framer Motion orchestration tuned for smooth motion across device classes.
01c
Result
An immersive AR-led product surface with strong identity and accessible interaction.
Render surface
WebGL
Target devices
Mobile + desktop
Accessibility
Preserved
02
Architecture
Next.js UI shell
WebGL render surface
Motion orchestration
CTA analytics hooks
03
Details
Stack
- Next.js
- TypeScript
- Framer Motion
- WebGL
- CSS Effects
Data Flow
- User Session → Experience Shell
- Interaction Events → Animation Layer
- Media Assets → Render Pipeline
- CTA Actions → Source Destination
Decisions
- Optimized animation sequencing to keep motion smooth across device classes.
- Structured interactive elements to preserve accessibility while remaining immersive.
05
Interface
06
Outcome
Shipped an immersive AR-led product surface with strong visual identity and engagement.