Fuel-Price Publishing
Current published prices have a dedicated, visible module.
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Fuel Retail Platform
Express Energy Service Station
Published fuel prices and station information in one website.
- Rodent role
- Brand + Web Engineering
- Project type
- Client Project
- Scope
- Marketing site, pricing module, and station finder for a 24hr fuel retailer.
The context
Why this system exists.
For a service station, the highest-value web questions are practical: what information is current, where is the station and how does a driver get there? The project organises those answers inside the Express Energy brand.
The problem
The operational or engineering gap.
Express Energy needed a clear web presence where drivers could find station information and current published prices.
Key requirements
What the system needed to make possible.
- ✓ Mobile-first public website
- ✓ Published fuel prices
- ✓ Station information
- ✓ Directions path
- ✓ Editable content
- ✓ Clear brand presentation
- ✓ Responsive information hierarchy
What Rodent built
A system, not a framework demonstration.
Rodent built a mobile-friendly marketing site with a fuel-price section, station information, and a route to directions.
Capabilities delivered
The working parts of the product.
Station Information
Operational details are grouped for quick customer reference.
Directions
A direct route helps visitors move from information to a station visit.
Managed Content
CMS-backed information can be updated without rebuilding page structure.
Responsive Design
Priority customer information remains clear on a phone.
Brand System
Layout, type and colour create a consistent public business presence.
System architecture
Responsibilities separated into understandable layers.
- 01Next.js marketing site
- 02Daily price module
- 03Station locator
- 04CMS-backed content
Data / process flow
How information moves through the system.
- 01Price update → CMS
- 02CMS → Today's Prices module
- 03User location → Station finder
- 04CTA → Directions
Engineering decisions
Choices explained in operational terms.
Information Before Decoration
Price, station and direction paths remain prominent within the branded presentation.
Mobile-First Hierarchy
The layout prioritises information a driver is likely to need quickly on a phone.
Managed Updates
CMS-backed content supports routine updates without requiring layout changes.
Engineering challenges
Constraints addressed without inflated claims.
Fast access on mobile
Price, station and direction information is prioritised for drivers arriving on smaller screens.
Current public information
Editable content separates routine business updates from the application layout.
Technology in context
Tools selected to support the system.
Technology supports the product’s interfaces, data and release path. It is part of the engineering explanation, not the outcome itself.
Outcome
A demonstrable result, without invented metrics.
The public website gives drivers one place to check the information the station publishes online.
Launched a branded fuel-retail web presence with a published price module, station information and a directions path.Related services
Capabilities behind this project.
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